ESLA, as its name suggests, is simple and direct.
The design and settings of its products are all centered around simplicity, intuitiveness,
and ease of use.
When people are faced with choosing a new category of product they're not familiar with,
they often find themselves conflicted, hesitant,
and unsure whether to make a purchase.
Often, they end up thinking, "I should have bought it earlier."

ESLA aims to find the balance for consumers by offering the most intuitive products.